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THE MEDIUM IS THE MASSAGE

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by Marshall McLuhan and Quentin Fiore (1967)

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McLuhan’s text combines with Fiore’s smart graphics to create a riveting exploration of the mass media and its influence over us. All media “works us over” and touches us in some way. Welcome to the “Age of Anxiety.” Western art is dominated by the visual perspective of the artist. What cannot be observed from one fixed position is not included within the artwork. Alternatives? Also, the ear as useful non-discriminatory receiver of information. New technologies demand new and different reactions to their presence. Have we upgraded ourselves to interact successfully with the new informational environment and “global village?” Concisely written and seemingly predicts the internet era twenty-five years before its arrival. Non-fiction. 158 pages.

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DETAILS:

Title: The medium is the massage

Year: 1967

Author: Marshall McLuhan and Quentin Fiore

Pages: 158

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Book review by Keith Salter