WAYS OF SEEING


by John Berger (1972)


A class-conscious analysis of the visual image and its purpose and deployment within our modern society. Encompasses a step-by-step approach to understanding art history, film studies, and visual communication. A practical survey that utilises artworks and magazine advertisements to illustrate its points and augment its argument. The visual image as an instrument to reinforce hegemony. The work of art as a means to convey status and lifestyle. The portrait, photograph, or commercial advertisement, that may communicate without the use of spoken or written language. Written for the novice but remains relevant for any art historian. Available for free via the ways-of-seeing website. Non-fiction. 176 pages.


Cover of the book 'Ways of Seeing' by John Berger, featuring four images with corresponding labels: 'the door', 'the wind', 'the bird', and 'the valise'. The background is a cream colour with a brief passage discussing the relationship between seeing and words.

DETAILS:

Title: Ways of seeing

Year: 1972

Author: John Berger

Pages: 176


Text graphic displaying the phrase 'Punk Human' with a black background and red texture.

Book review by Keith Salter


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